Week 8 E-Commerce and E-Business

Week 8 Class Discussion topic comes from — Chapter 9 “Online Retail and Services”
This class expects you to contribute two times:
Your contribution one — answer one question only out of three questions below after your reviewing the case —
Insight on Technology “Big Data and Predictive Marketing”(attached here or you can find it in “Files”):
Question #1: How does big data enable predictive marketing?
Question #2: Are there any drawbacks to the increasing use of predictive marketing?
Question #3: Have you experienced predictive marketing in your own shopping? If so, what was the experience like? Were suggestions accurate and helpful?
Your contribution two — comment on one of your classmates’ posting on his/her contribution one
You will earn 2 points from your completed contribution one (please list question number with the question first. For example, “Question #2: Are there any drawbacks to the increasing use of predictive marketing?” followed by your answer).
You will earn 2 points from your completed contribution two (please provide that classmate name at the beginning of your response. Everybody would benefit more if we can follow discussion thread exactly. Otherwise, you will not receive a full 2 points).
You are expected to study Chapter 9, or at least to study slides from Chapter 9 carefully. You can find chapter slides under “Files”.
Always, you must Unicheck before your posting.

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