After suffering massive market losses to foreign cars which were considered to be fuel efficient, American automotive industry has reawakened to the green awareness campaign advocated by consumers, which is represent the future of the industry.
There has been increased call by the consumers for the American auto industry to develop cars which emits less green house gases to save the environment.
The industry has responded by putting efforts on development of electric cars and hybrid plug-in in vehicles to adapt to the market needs and to sustain the growth of the economy.
Green technology presents the future and the American automotive industry must grow along this line to compete effectively in the market.
With a large segment of their market lost to foreign automakers, the American auto industry and the government in general responded by taking measures to enforce a green auto industry. For example California passed a law which required 2% all the cars sold in the state to have zero emission which led to the development of the electric cars (Kilkenny, 2006). However, conspiracy between leading auto makers like Ford and the oil industry led to the mysteriously death of the car (Shnayerson, 2006).
Realizing that the future of the auto industry is green, the industry has responded by investing in research and design which has seen the development of hybrid and plug-in hybrid cars, electric cars, lithium batteries which will support the future green auto industry, and various innovations in auto components. These inventions are likely to see the end of the use of gasoline powered engines which have been the leading environmental polluter. (Kaho, 2008)
The future of the auto industry is green. In order to compete effectively with other auto makers in the world, and ensure the contribution to the industry to economic growth and sustainability American auto industry must continue with their efforts in the development of a green auto industry. (Globe, 2008)
The auto industry green awareness is an important topic of concern to all Americans and the rest of the world. Our country is still the leading emitter of green house gases to the atmosphere and the auto industry has been one of the leading contributors to this emission.
Globe, (2008): Future auto motive industry. Globe Foundation, March 2008
Kaho, T. (2008): 2008 Washington Auto Show: Technology and green future. GREENCAR.com
Kilkenny, N. (2006): Who killed Electric Car? Accessed from http://www.reformation.org/who-killed-electric-car.pdf on 4th August 2008
Shnayerson, M. (2006): The Inside Story of GM’s Revolutionary Electric Vehicle. Random House publishers
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