Company name and brief background Starbucks is an American global coffee company which it is the largest coffeehouse company in the world. I think anybody know Starbucks that provide to enjoy the best coffee in the world. Starbuck brief background; the opening of the first Starbucks in 1970s which was small restaurant order to enjoy coffee and it was in the city of Seattle. At the same time many people liked to drink over milk coffee and chocolate coffee, so that was more and more popular.
Nowadays, Starbucks is the largest coffeehouse company in the world, with 17000 stores in 60 countries including Canada, Japan, UK, South Korea, India, Hong Kong, Taiwan and Thailand so on. The Starbucks promotion its product or services The beginning Starbucks only sold coffee and espresso drink as well as coffee bean. Nowadays, it sells hot and cold drink, coffee bean, hot and cold sandwiches, sweets, salads, snakes and items such as mugs, glass and tumblers. Also, its products are seasonal. However, it provides various services such as entertainment (music, newspaper, magazine, free internet), and offers good or quick services.
How the promotion techniques used help the Starbucks to attempt to increase its sale. Well know, Starbuck is the world brand that itself have a certain visibility, so that it rarely uses advertising on television and magazine because it don’t spend a lot of money on advertising, but it used some advertisements on billboard. We find some billboard at the highway, building or station. In addition, it used short video upload on YouTube, Blog, social network ( e. g Facebook, Twitter),website. Also it is actually in the position of strength region which is the premium brand because it chooses the position in more streams of people.
However, it grow into one of the world know brand. How Starbucks maintain customer loyalty Starbucks loves hearing from customer all question, comment that is always welcome while provides the experience of quality coffee and warm service. Also, it uses a various promotion different countries such as in Taiwan uses half price discount for the period. It offers fast-forward services and high quality coffee. In addition, the customer buy a Starbucks tumbler get one free drink. In Hong Kong Starbucks promotion is free internet. For example, f you buy Starbucks drinks that you use internet its shop also it offers free newspaper, magazine and comfortable environment area for the customer. It believes that many people love drinking Starbucks coffee because it twenty types of coffee so that customer can choose different taste coffee. However, more and more people like drinking Starbucks coffee. How the Trade Descriptions Act affects the way that Starbucks promotion its products and services Starbuck need to be aware of laws in every country, so that it has law for employment, health and safety regulation and product restriction.
Beside Starbucks takes action to reduce waste for its operation and recycle, also it considers preserve the earth’s natural resource and enhance the quality of live around the global. In addition to, Starbucks actively seeks opportunities to minimize environment impact and help create a healthy planet, so that it takes steps to be environmental mission statement. Most importantly, it improves coffee quality in order to have commitment to origin TM that helps to improve the lives of coffee farmers and protect the environment where they grow their beans and can keep its highest-quality coffee standard.
It is imperative that Starbucks understand commodity–grade coffee to be trade on a highly competitive market. Obviously, for the last several years, a global oversupply of coffee has been getting high price. So that it keeps steady price standard. Specifically, it provides in the fair trade certification system for importer, roaster, and retailers purchases coffee at favorable guaranteed price from farmers who registered with Fairtrade Labelling Organization International.
Overall, I think it is a role promotion in the business which is important. Many people want to have a success on their own business, but they don’t have achievement of promotion, so that they will lose their business. On the other hand, Starbucks has a success promotion of business in the world. It is not only promotion activities, also it has supervise responsibilities, the promotes employee becomes responsible for administrative assistants and other staff.
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