Activity 1: Group Discussion of Observations (Team)
Marketing teams discuss what they observed at the big box stores related to customer service. Together try to determine whether the customers at different stores were different or the same, was marketing inside the store and selling the same, and how effective you believed the customer service was.
Make an electronic graphic that depicts the best characteristics of customer service. Post this to your team room.
Activity 2: Role Play (Team)
Based on what you learned in the Task, each marketing team will role play good and bad customer service. Teams should come up with skits for two different role plays, one good and one bad service, and different attitudes displayed by the customer.
Post your skits to the team room. A brief discussion on the skits should follow in each team room.
Activity 3: Case Study (Individual)
Five Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies – See more at: http://studybreakscollegemedia.com/2014/five-companies-successfully-targeting-millennials-case-studies-and-marketing-strategies/#sthash.Ky194dTi.dpufFive Companies Successfully Targeting Millennials: Case Studies and Marketing Strategies – See more at: http://studybreakscollegemedia.com/2014/five-companies-successfully-targeting-millennials-case-studies-and-marketing-strategies/#sthash.Ky194dTi.dpuf
Read the article ten brands that got millennial marketing right. Choose one of the brands, do more Internet research on the company to find out more than what is provided on the page.
Use the following questions to focus your analysis of this case.
Why did the company decide to market to millennials?
What effect did this have on how they marketed?
What was the previous marketing strategy and who did it target?
How have millennials responded to the marketing strategy?
What is the bottom line – has the strategy been financially successful? Are customers satisfied or did the change negatively impact other customers?
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