Rivalry & Competitive Dynamics in the Retail Industry

The retail industry currently has some of the most intense rivalry in the world.  With major advances in production, technology, and distribution, the participants in the retail industry must use their resources to develop new resources and strategies faster than their competitors (Warren, 1999).  Three major forms of rivalry exist within the retail industry.  These forms are capturing the rivals of competitors, attracting and developing potential customers, and competing for sales to customers shared between two or more competitors.  Capturing the rivals of competitors entails providing a product or service that is better than a competitor’s or providing similar products and services at a more affordable price.
Attracting and developing potential customers entails promoting products and services in a way that attracts customers and encourages them to develop strong loyalty to the company in question.  Competing for sales to customers shared between two or more organizations entails promoting products and services, offering competitive pricing, or offering value-added products and services in order to encourage customers to shop exclusively at one retailer rather than several competitors (Warren, 1999).
There are currently many participants in the retail industry competition.  Three of the biggest competitors are Wal-Mart, K-Mart, and Target.  Wal-Mart is known for offering “everyday low prices” for merchandise in apparel, toys, sporting goods, stationery, fabric and crafts, electronics, home furnishings, and other general merchandise departments.  In addition, Wal-Mart has Superstores that offer grocery items, optometry services, salon services, and manicure services depending on the location.  K-Mart is another big box retailer that offers merchandise in general merchandise categories. K-Mart offers a limited amount of grocery items, mostly soft drinks, snack foods, and convenience items.  K-Mart has little in the way of add-on services, but does offer a pharmacy in many locations.  Target is touted as a more upscale retailer than Wal-Mart or K-Mart.  It offers general merchandise and more high-end apparel than either of its major competitors. Read about NEXT PLC Competitors

Wal-Mart’s major competitive strategy is pricing.  It advertises “everyday low prices,” showing current and potential customers that their prices are consistently low, and not low only during a special sale or promotion.  Wal-Mart is continually adding new products to its line of general merchandise and its Superstores offer convenience for busy customers.  In addition, Wal-Mart’s return policy is more lenient than K-Mart or Target.  While returns do create costs for retail organizations, a good return policy can also generate customer good will and repeat shoppers.
K-Mart has had to rethink its competitive strategy following its financial difficulties and eventual Chapter 11 bankruptcy.  K-Mart recently acquired Sears department stores and offers several exclusive product lines including Martha Stewart, Joe Boxer, and Jacqueline Smith.  These exclusive relationships attract customers who are searching for the stylish Martha Stewart product line or the youthful and exciting styles in the Joe Boxer line.  K-Mart’s return policy is very strict and is not a good way to compete with Wal-Mart and Target.
Target’s competitive strategy includes promoting itself as a high-end retailer.  Target offers apparel by designers such as Mossimo and Isaac Mizrahi.  These apparel items are well designed and generate a sense of class for customers but are still offered at sensible prices.  In addition, Target remains competitive by referring to its customers as “guests” and has telephones located throughout the store for immediate customer assistance.  This dedication to helping customers navigate through the store and select products allows Target to generate goodwill from customers.

Don't use plagiarized sources. Get Your Custom Essay on
Rivalry & Competitive Dynamics in the Retail Industry
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 25% with the discount code: COCONUTPlace Order
Live Chat+1(978) 822-0999EmailWhatsApp