I remember when talks of net neutrality were going around in 2017 on Twitter; everyone was outraged. “The Federal Communications Commission voted on Thursday to dismantle rules regulating the businesses that connect consumers to the internet, granting broadband companies the power to potentially reshape Americans’ online experiences” (Kang, 2017). Net Neutrality can and would give the business the option to regulate and charge a fee to use their products. I think this would be useful with certain sites such as things you would have to subscribe to to be able to use ie. papers, online magazines, scholarly paper portals and other things of that such. This could help pay writers for their work. On the other hand; sites like Instagram, Twitter, and Facebook would almost certainly loose most of their users if they made people pay to use it. These companies already monetize with adds and made money that way; on Instagram every 5th posting is an add of some sort. In the instance for Broadband providers, consumers already pay for the product. The difference behind this would be that they would add more competition in their area and maybe lower prices due to the fact that their would be more competition to favor the consumer. This is surly a debate that will continue to get more intense over the years due to digital services.
Kang, C. (2017, December 14). F.C.C. Repeals Net Neutrality Rules. Retrieved July 25, 2020, from https://www.nytimes.com/2017/12/14/technology/net-neutrality-repeal-vote.html
Baye and Prince (2017) tells us in the text that, the FCC has adopted net neutrality regulation for internet providers. Net neutrality is a complex set of policy issues that has largely pitted telecommunication companies against internet content sites. Net neutrality is the theory that all data traffic on a network should be treated unsystematically. Internet service providers would be restricted from blocking, slowing down, or speeding up the delivery of online content at their will (Morton, 2019).
Gerald Faulhaber (2011-2012) says that “In competitive markets, customers will get the net neutrality they want; the FCC need only encourage competition in markets to achieve the appropriate level and structure of openness, based on what customers want.” As the global marketing and communication develops more and more the power of companies will continue to become stronger. Changes has started with Covid-19, the net neutrality change along with the demands of the consumer will change with all telecommunication companies, online retailers, and media companies.
Baye, M. R. & Prince J. T. (2017). Managerial Economics and Business Strategy. New York, NY: McGraw-Hill. 9th Edition
Faulhaber, G.R. (2011-2012). The Economics of Network Neutrality. Regulation Communications. Retrieved from https://www.cato.org/sites/cato.org/files/serials/files/regulation/2012/6/v34n4-4.pdf (Links to an external site.)
Morton, H. (2019). Net Neutrality 2019 Legislation. National Conference of State Legislatures. Retrieved from https://www.ncsl.org/research/telecommunications-and-information-technology/net-neutrality-2019-legislation.aspx