Power Point 10-12 Slides Please Complete 300 Speaker Notes Per Slide

Key Assignment Draft Presentation

Part 1 Tasks (Week 1–4)

It is time to put your marketing plan together based on the research that you have done through Weeks 1–4 (Part 1 tasks). Review the draft of your marketing plan from your assignments, and expand on any sections that need additional detail. This week, you will create a draft PowerPoint that combines the work that you have done previously with 2 new components. The Week 5 Individual Project will build on that draft by incorporating any Discussion Board 4 peer review comments, Individual Project 4 instructor comments, and 2 new sections (Part 2 Tasks).

This draft should include all of the previously introduced sections plus the additional section that is mentioned below regarding metrics. This presentation should be done in a professionally yet appealing way. It should incorporate a theme and the proper supporting graphics(charts, tables, etc.), and it should focus on achieving the bank’s long-term goals as well as your specific objectives. This presentation should be considered as a real-life situation where you are presenting to the bank president and senior management in an attempt for them to approve your recommended strategy. In some ways, you are marketing your marketing plan, so focus on the strong points, especially how your plan will achieve the bank’s long-term strategic goals and your specific marketing objectives. The bank president is giving you the opportunity to practice before you present to the entire board in the final presentation.

The assignment contains the following 12 sections:

Part 1

Components of the marketing plan include the following:

  • Introduction: (Week 1 IP)
    • Include an introduction with a discussion of advertising and public relations and their relevance regarding achieving the bank’s strategic goals.
  • Marketing Objectives: (Week 1 IP)
    • Align specific advertising and public relations objectives to the bank’s strategic objectives using the specific, measurable, attainable, relevant, time-based (SMART) methodology.
  • Target Segment Identification: (Week 2 DB)
    • Discuss why this is the best segment to select based on demographics and a detailed discussion of needs, wants, and psychographics of that segment.
  • Target Segment Comparison with Current Target Segment: (Week 2 IP)
    • Compare and contrast the similarities and differences regarding the needs, wants, and psychographics of your current and new market segment.
  • Channel Comparison and Selection: (Week 2 IP)
    • Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
  • Situation Analysis: (Week 3 DB)
    • Prepare a situation analysis that is comprised of a strengths, weaknesses, opportunities, and threats (SWOT) analysis that includes relevant banking industry and scenario-specific strengths, weaknesses, and opportunities while focusing on your previously established goals and your new target segment.
  • Position Statement and Branding Strategy: (Week 3 IP)
    • Create your branding strategy (position statement) for your new target market based on your situation analysis. Discuss what key messages from a branding perspective you wish to deliver to the new market segment that will provide the greatest impact. Discuss why this message will appeal directly to that market segment.
  • Advertising and Public Relations Strategies: (Week 3 IP)
    • Incorporate specifics regarding what specific channels will be used to deliver your message to your target market to increase both reach and frequency. This includes magazine titles, specific newspapers, or actual social media sites as examples. Both traditional and digital must be used.
    • Discuss why the selected advertising and public relations strategies are appropriate regarding specific target segment penetration.
  • Public Relations Piece: (Week 4 DB ) New Content
    • Create 1 public relations piece (e-mail, blog, or a newspaper piece) that you will use as part of your public relations program.
  • Public Relations Piece Metrics: (Week 4 IP) New Content
    • Include specific metrics to gauge if your public relations piece from the phase 4 Discussion Board is effective and how it will be tracked from a return on investment perspective.
    • The board needs to know that they are spending money effectively. For example, if you are doing a direct mailing, how will you validate if the mailing was successful at achieving its goal? If you are using banner ads on a partner site, how do you know that your investment in that channel is worth the money or that it is achieving your goal for that promotion?
Fountain Essays
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.