Potential Market Segmentation

Since the raw materials are very much available in our country, I have decided to give the product an indigenous image. Sandwood is a kind of talcum powder that provides the consumers with processed sandal mixed talcum powder in bottles. For the marketing purpose of the product I have decided to launch three product lines. The Sandwood would be launched in the market at 150 gms. 100 gms. and 50 gms bottle. I have set a reasonable price for the product so that all kinds of people can afford to buy this talcum powder. I have targeted a huge market segment for the product.
Bangladesh s a large populated country. Lots of people are looking for such a product. Sandal mixed Talcum Powder are not available all the time. My target market includes health conscious people, women, children & many other consumers, which I have segmented from the Demographical, Geographical, Psychographical & Behavioral point of view. Product Potrayal: I am a Brand managers of a consumer product in a domestic company. The top management asked me to choose a product to segment the potential market and we choose Talcum Powder. The description of the product is given below.
Product: Talcum Powder Brand Name: Sandwood Plastic Bottle Container: Size: Price: 1 50 Grams Taka 100. Product Features: It’s Total skin comfort. Feel better than regular talcum powder. Keep the body fresh for a long time. It has a classic scent. Product Ingredients: Natural sandal, Talc, hydrated magnesium silicate, Scent We choose this very product because normally there are much talcum powder produced for women and many of them have been produced for both male and female but there are very few company that produce women talcum powder and most of them are produced outside Bangladesh.

Don't use plagiarized sources. Get Your Custom Essay on
Potential Market Segmentation
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 25% with the discount code: COCONUTPlace Order
+
Live Chat+1(978) 822-0999EmailWhatsApp