Marketing Plan Milestone – 1:
3-4 pages excluding Title and Reference Page
You will need to choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization. Your final paper will combine the Milestones, reflecting feedback received, and add to them. See the full description of the final paper in the course syllabus.
The Milestone 1 paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 246 of your textbook. Paper length: 3-4 pp. not including title page and references.
All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.
A Preface to Marketing Management (textbook) by Peter and Donnelly
Chapter 3: “Consumer Behavior”
Chapter 4: “Business, Government, and Institutional Buying”