In Vietnam, Binomial, SAA Maim milk, Mongo Thou milk and some foreign milk such as True Milk are very successful. They are understood the needs of customer and they try to satisfy their demand such as providing nutrition, Healthy. Furthermore, they spend a lot of many to expand their image such as advertising. Milk market of Vietnam is competitive. It is a big challenge for news brand to enter the milk market of Vietnam. Instead, they still have many news brand of milk entered to Vietnam such as Devotional milk but they are not really success.
The reason can be they do not really understand the needs or the demands of Vietnamese customer. Their images are not known by many people. The group will focus on the Devotional milk which is entered to Vietnam. The marketing plan is aim to expend the market for Devotional milk. The objectives of this marketing plan are: To have more people using and knowing. To gain highly brand awareness from consumers. To increase selling and getting high market share. Develop new market. Marketing plan By lamenting
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