Marketing

 Need Help Asap
Global Marketing Environment or the Twilite Zone? 
The following Course Outcome is assessed in this Assignment in Unit 4:
MT219-2: Examine global interconnectedness as it applies to marketing. 
In this unit, you will start working on Part 1, encompassing steps 1–3 of your Assignment due in Unit 4. Note: You will complete Part 2, encompassing steps 4–7, in Unit 4 and submit both parts (steps 1–7) as one PowerPoint® presentation with audio in Unit 4. 
Introduction to Part 1: In anticipation of submitting your audiovisual presentation for Unit 4, you will conduct some research. 
Organizations interested in pursuing global markets must consider the external environment. Many of the same environmental forces that relate to domestic markets also apply to global markets (Lamb, Hair, & McDaniel, 2018). You will look at the global marketplace in which, thanks to the Internet, even small companies can participate. The external marketing environment is full of opportunities and threats that can have a profound effect on the success or failure of a company, a brand, or a product in the global marketplace. 
In Part 1 of this Assignment, you will practice scanning the global marketing environment (i.e., environmental analysis) for opportunities or threats to expansion of Perigord Bakery as the owner. 
Read the scenario and then address steps 1–3 in at least 5 of the 10 PowerPoint slides due in Unit 4 per the instructions. 
Scenario: You are the owner of Perigord Bakery, which is currently located in the city closest to where you live. You specialize in breads and sweets from many different countries and now have operations in six regions of the U.S. You realize the market has become saturated in the U.S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries. 
Your task is the following:
Based on the scenario, identify another country outside the United States to research and determine the feasibility of entering this foreign market for the Perigord Bakery as the owner by addressing the checklist items. 
Checklist:
Step 1: Cultural Factors

Identify several cultural factors in the country you are pursuing that may affect market expansion of the bakery, such as: behavior patterns, the concept of time, lifestyle, etc. You can use Commisceo™ Global Consultancy’s website to research country cultural factors.
Considering these cultural factors, do you see them as possible opportunities or threats to entering this market? Please explain your response. 

Don't use plagiarized sources. Get Your Custom Essay on
Marketing
Just from $13/Page
Order Essay

Step 2: Demographic Factors

Identify at least four (4) demographic factors in the country you are pursuing, such as education, the size, growth, density, and age of the population, etc. Use the U.S. Census International database as a source of reference for the demographic information. It allows you to look up data by country and years.
Explain why these demographic factors are opportunities or threats to entering this market. 

Step 3: Economic Factors
Access The World Factbook from the CIA and select the country of choice in the upper right hand corner search box.

Identify these three economic factors in the country you are pursuing: GDP per capita (see the Reading area), GDP growth rate, and the unemployment rate in your chosen country.
Explain why these economic factors are opportunities or threats to entering this market based on the country you chose. 

Use bulleted points to make your main points (3–4 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Adding the audio necessitates having either a built-in microphone in your computer or a headset with microphone to record the audio portion. Access instructions for adding audio to your presentation. 
Preview the rubric for Unit 4 Assignment submission. 
References 
Commisceo Global Consultancy (2017). Country guides. Retrieved from https://www.commisceo-global.com/resources/country-guides 
Lamb, C. W., Hair, J. F., & McDaniel, C. (2018). MKTG12: Principles of marketing. Mason, OH: Cengage. 
U.S. Central Intelligence Agency. (2018). The world factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/ 
U.S. Department of Commerce (2018). International programs. U.S. Bureau of the Census. Retrieved from https://www.census.gov/data-tools/demo/idb/informationGateway.php 
Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Order your essay today and save 25% with the discount code: COCONUTPlace Order
+
Live Chat+1(978) 822-0999EmailWhatsApp