Choice 1: Best Buy – Using Customer Centricity to Connect with Consumers (Links to an external site.)*
Question 1: What role does the Geek Squad play in Best Buys’ customer centricity approach? How does this service affect the consumer’s purchase decision? What are the risks involved?
Question 2: When considering time as an important situational factor, how does Best Buy try to increase consumer product knowledge, number of purchases, and satisfaction within the in-store experience?
*Video does not contain closed captioning.
Three paragraphs should be included in video assignment. Each paragraph should contain approximately 5-15 sentences. The maximum length of the assignment is two pages, typed, double-spaced with the font size 12. Place the title of the video you select at the beginning of the paper and list the discussion questions before your answers.
1st paragraph: Answer the discussion question 1.
2nd paragraph: Answer the discussion question 2.
3 rd paragraph: Describe what you think about the video.
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