Healthcare Strategic Management Final

Providing healthcare services to residents in rural areas has presented increased challenges that include access and cost. For your Capstone Project, you will be using a case study that focuses on Pocahontas Memorial Hospital located in Pocahontas County, West Virginia.

Pocahontas Memorial Hospital (PMH) would like to offer a comprehensive satellite health clinic within Pocahontas County. You have been contracted to prepare a report for the PMH Board of Directors to guide them in determining the feasibility of opening a satellite clinic as part of a strategic initiative for their annual strategic management planning process.

Your report should be organized according to the following structure and contain the elements described:

  • Introduction: This is where you introduce your audience to what this report will cover.
    • Description of PMH and potential project
    • Discussion of whether the organization’s mission, vision, and goals support the project
  • Assessment: This is your evaluation of various factors that affect the feasibility and development of the project.
    • Internal and external stakeholders involved and their buy-in for this project
    • Internal and external environmental challenges (e.g., access for consumers, medical equipment, technology, community involvement required)
    • A market analysis
    • A SWOT analysis
  • Recommendations and Implementation: This is where you detail your recommendations and strategies for implementation. Your recommendations should be based directly on what you outlined in your assessment.
    • Strategies for attracting healthcare professionals and staff
    • Feasibility for development of a satellite clinic
    • Value-adding support and resources (e.g., equipment, technology, etc.)
    • Develop strategic initiatives
    • Short- and long-terms plans for implementation of strategic initiatives
    • Brief discussion of how you will evaluate and benchmark this project
  • Conclusion: This brief summary should pull together your assessment and recommendations and leave the audience with a clear sense of what can be done.

Your well-written report should meet the following requirements:

  • Be 12–15 pages in length, not including the cover or reference pages or appendices.
  • Include the strategic thinking maps and content you created for the earlier module assignments. They may be added in addition to/or as a part of the 12-15 pages of content or moved to the Appendix section.
  • Be formatted according to APA Requirements.
  • Provide support for your statements with full APA in-text citations from a minimum of ten (10) scholarly references—five of these references must be from outside sources and five may be from course readings, lectures, and textbooks. 
  • Include full market analysis and SWOT analysis diagrams in the Appendix, but present your narrative discussion of each in the Assessment section of your report.
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