Each section must be at least 4 (four) sentences long
“Marketing Communications” – Please respond to the following: •Select a health care provider of your choice and discuss the major elements making up their marketing communications process. Provide specific examples to support your response. •Analyze the eight major steps in delivering effective communications for a health care provider in your community and make at least one recommendation for improvement. Explain your rationale
Budgets and Integrated Communications Programs – Please respond to the following: •From the e-Activity, determine the best method of setting the health care provider’s communications budget. Explain your rationale. •From the e-Activity, outline the basics of an effective integrated communications program for the health care provider you chose
“Personal Marketing Communications” – Please respond to the following: •Select a health care provider with which you are familiar and determine the best way for that provider to leverage word-of-mouth marketing. Explain your rationale. •Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response
“Organizing, Implementing, and Controlling Marketing” – Please respond to the following: •Select a large health care provider with which you are familiar and discuss how that provider should set up its marketing department and what tasks it should address. Provide specific examples to support your response. •Referring to the same health care provider, discuss how the marketing group can help the rest of the organization to become more patient-centered
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