Five Tips For Building Your Brand From The Ground Up

Drive down Sheikh Zayed Road, one of the longest highways running through Dubai, and an average of 18,000 visuals will bombard you with their messaging. I’ve been in the advertising industry for 15 years, and I can’t help but notice that the majority of messaging today has become promotional in nature, because at some point in time, .
I was in Tokyo two years ago when I heard one of our executives say: “If you’re not a startup, you’re a turnaround.” In this fast moving economy of the digital age where consumers are constantly online, and the way they interact and transact with, and farther away from the brand’s actual physical store, such a statement should be taken to heart by companies and corporations in the region that need to think different. A friend of mine just launched a new tech company out of Beirut, and his current focus with his small team is driving the quality of his high tech product up to a standard by which it will be ready to launch commercially. When he came up to me for advice on media choices to promote his product, I told him these five tips:

1. First, know that where and how consumers shop has changed
Consumers now interact and transact at the same time on the same mobile device, so brand building and influencing have to go hand in hand with selling. With the being turned upside down, there are more chances for your consumers to interact and buy immediately, without the need for a physical showroom for them to touch and feel the brand. The showroom is now a five-inch screen that needs to offer an intuitive, quick to load and easy to navigate stories about your brand or product, and a one-step click to buy.
2. The traditional approach to advertising is dead
The key launch visual that you used to usher a campaign into existence with, and then the follow-up promo ad to sell your product are both deceased- may they both RIP. Think of the story, not the visual. Remember that a story today is told in multiple parts on multiple media, and it will most probably start on a mobile and not on a TV, because that’s where consumers are spending most of their time.
Brand building used to be referenced as a long-term objective tracked with research on brand attributes over time, and then correlated to the general sales pattern of a brand. today, however, are created on the fly, and just like the human relationships of today, they are volatile, instant and easily substituted if you don’t “feel the love.” The build-up to campaigns needs to deliver quicker reach via new frequencies offered by media players like Snapchat and Instagram, where you click out of interest, and if the content is quickly relevant, it captures you and directs you to an e-commerce portal to complete the purchase.

Don't use plagiarized sources. Get Your Custom Essay on
Five Tips For Building Your Brand From The Ground Up
Just from $13/Page
Order Essay

3. Find a set of influencers who can show and try your product
You can’t build a brand today if you don’t , show it, and try it as well. A YouTuber recently got bumped into first class by Emirates, and he filmed his experience with the flight. More than 3 million views later, the airline is still benefiting from the exposure with potential customers who want to know what first class is like, without having to actually be there. The “showroom” is on their screen, and that recommendation from someone trusted on a major video portal to provide “cool” and “real” reviews is all they need to trust the experience. I’m sure many business travelers who watched this video will seriously consider upgrading to first class on their next flight.
4. Make sure the brand story is creative and fast
A good story needs to build up quickly. Just think: there are 2000 stories on Facebook for a user to go through every day. Is your to watch, comment and share? A lot of marketers still judge creativity in old-fashioned ways, on a big screen, or an A3 printout. Put that piece of creative on your mobile and see what it looks like. That’s when you’ll really get a sense if it works for your product or not. Long narratives are just too much for your potential customer to invest time in. They’re already online four hours a day, if not more, and they don’t have the time to watch a long piece of content about your brand or product.
5. Remember that cash is still king
In this region, customers still seek the emotional security of not storing their credit card data online on any portal, simply because they don’t trust regional websites to be so robust when it comes to the security of their data. One out of three people who shop online in the UAE still prefer paying in cash on delivery. They also want the guarantee to return something if they’re not happy with it. That’s a reality that any business built around e-commerce needs to come to terms with. Even cashless companies like Uber have started offering cash payment for rides in the UAE, because they finally understand that they’re missing out on the “” customer.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 25% with the discount code: COCONUTPlace Order
Live Chat+1(978) 822-0999EmailWhatsApp