Does Marketing Create or Satisfy Needs?

Marketing shapes consumer needs and wants – Does Marketing Create a Satisfy Needs
It also creates interest of people to obtain what they actually need and want through exchanging of goods with others. Marketing gave birth to such strategies which helps in increasing sales of the business and develping the business. It creates a strong relationship with customers. In other words marketing is a process of interacting business activities and transaction. The main objective of marketing is to achieve organizational goals of the business by knowing their needs, wants and requirements in order to satisfy the customers.
The concept of marketing briefs that marketing satisfies customers’ needs and wants. Its also much broder term than selling. Marketing does both, it creates and as well as satisfies customers needs and wants. The main objective if every firm is to satisfy their customers in every way. As they say “a satisfied customer is a profitable one” (Marketing Research, 2010).

The basic concept of marketing is to satisfy human needs. The basic human needs that have to satisfy in any case are food, clothing and shelter.
Secondly, social needs such as belonging, goodwill and affection etc and lastly, individual needs for knowledge and self-expression. These are some of the needs, which are not created by the marketer; they are natural and part of human life. People have unlimited wants but limited resources. A person always tries to make best use from the resources available to them. Thus, person has to make the choice between the products, which provides the most value, and satisfaction for their money. Customers rely on the perception in deciding what goods and products they want to purchase.
After buying the product the value attached to the product passes on to customer. This value is the benefit attached to the product, which acts as a key for satisfying the customer. If the customer re buys a particular product after using it that means the satisfactory level of the customer is higher and the value attached to the product converted his customer to a loyal customer. Product satisfies customer. If the products performance falls or changes or does not match to the customers expectations then the buyer will be dissatisfied and will not will to buy that product anymore (Kotler and Armstrong, 2001).
Customer’s satisfaction is closely related to quality. If the quality remains the same the customer will demand for that good but if the quality of that good changes then it will affect the demand of that product and customer will switch to a substitute product. It is very essential for an organization to satisfy its customers. For that the firm first tries to understand their customer’s needs then makes an attempt to satisfy it. Now a day, new trends have been observed that organizations are also trying to create needs.
By doing this, the customers will get the reason to buy more and more stuff. One of the basic reason because of which customers purchase goods is, they need it. If the customers do not desired to purchase the goods then he will not buy it. Marketing not only meant to satisfy those customers (the existing one) who have needs but it also satisfy the non-existing customers, which have no need. With the help of excellent promotion of certain activities, a need of marketing can be created. Marketing introduced different ways through which an organization can promote their products.
It includes word to mouth advertising, an effective title tag, through posters, pamphlets, commercial ads on television, which is also one of the most effective way to promote a product in marketing, door-to-door advertising etc.
By marketing we mean satisfying human needs, wants and demand. Critics, maintains that marketing goes beyond all this and creates wants and needs which never existed before. According to these critics, marketer always tries to convince people to spent more and more money on the stuff that they don’t need.
But I don’t think marketing shapes customers needs, wants and demand. Customers mind keeps on changing from time to time. When any new fashion enters manufacturer’s switches and starts making what customers needs (Helen, 2009).
Does marketing create needs?
Thus, we can say , that marketing create needs, coz marketing deals in creating consumers need and satisfying those needs as well. Companies have different criteria and strategies in which they target different class of people. And when they define their targets they know how to attack that class of customers. In this way, they create need for their product and then they research about what that class wants and they satisfy their need as well.
Marketing plays a great role in creating good will of the product (Lynch, 2008). Summarizing, marketing spend a lot of money and effort to create goodwill of their product among the people they are targeting in order to create and satisfy consumer needs (banswer, n. d. ).

Don't use plagiarized sources. Get Your Custom Essay on
Does Marketing Create or Satisfy Needs?
Just from $13/Page
Order Essay
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Order your essay today and save 25% with the discount code: COCONUTPlace Order
Live Chat+1(978) 822-0999EmailWhatsApp