Purpose of Assignment
The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing the last half of the team’s project that was started in Week 3. Students will be researching and making decisions on price setting, promotion strategies, environmental forces/scanning, and steps to bringing their company’s product from concept to commercialization.
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 3: pg. 72-92; Ch. 8: pg. 210-223; Ch. 10: pg. 274-281; Ch. 13: pg. 350-352; Chapter 17: pg. 472-475; Ch. 18: pg. 519-526; Ch. 19: pg. 556-558
Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service.
Develop a 200-word analysis addressing the following:
Conduct an environmental scan for your company focusing on which of the five external forces the company is likely to be impacted by and what actions they will need to take to overcome them.
Cite a minimum of one peer-reviewed sources. At least one source should be from the course materials and at least one source from the University Library.
Format your paper consistent with APA guidelines. Do not use a running head – one point penalty for using a running head.
Use a serif font (Georgia or Times New Roman); with at least 1.5x line spacing. 2.0x spacing is preferred.
DO NOT EXCEED THE WORD COUNT.
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