“Before we measure something we must ask whether we understand what it is we are trying to measure.” (Gray et al, 2015)

“Before we measure something we must ask whether we understand what it is we are trying to measure.” (Gray et al, 2015) 

Critically discuss the above statement in relation to effectively developing the strategic knowledge base in YOUR organization.  
 
A strong essay will use the key themes addressed in the second part of the module to develop the analysis, namely:  Knowledge Management/Environment  Communities of Practice/Interest  The Challenge of Performance Measurement  Intellectual Capital and Social Networks 
 
Organisational examples from the tutorial sessions should be used to illustrate the themes covered in the essay.  However, the essay is not a case study; it is a discussion of relevant theory. 
 
Remember that a critical study aims to provide a balanced analysis of differing perspectives, and points of view, before drawing the argument to a coherent conclusion 
 
Required: A wordprocessed essay with referencing to literature.  The essay will be 3,000 (+/- 10%) words (inclusive of appendices, NOT inclusive of references).   
 
In order to complete this activity you need to undertake three principal tasks: (1) Utilise academic research using literature from journals, books, etc. (2) Undertake a critical evaluation making effective use of evidence and sources (3) Present findings in an appropriate format (ensure that Harvard referencing is used) 

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