Atlantic Computers: a bundle of pricing options
1. Business of Telecommunications and Computer
The innovation of a room-size computer named ENIAC (Electronic Numeral Integrator and Computer) becomes a milestone in computer history as they initiate the further development of business in computer and telecommunication. Several decades later, the introduction of “0” and “1” stream in the digital technology also marks the development of computer technology with improved reliability and security.
In the early 1990s, James Martin in his crimson book, Telecommunications and the Computers, coined the ideas of integration of computer and telecommunication technology that become the basis for future communication. This may happen since telecommunication represents the development of infrastructure or hardware in communications; meanwhile the second term (computers) describes application and contents that enrich the delivery of services over the telecommunication infrastructure.
To continuously obtain benefits from the advancement of telecommunication and computers technologies, developers and manufacturers are racing to design, develop, manufacture, and sell the latest technologies that simplify the way users operate them. In this situation, the role of consultants that give advise for building the superior network system become important. Fortunately, nowadays, these days, the role of consultant become value added that computer retailers provide for their customers.
Concerning the issue, this paper will discuss about a computer retailer named Atlantic Computers in offering the bundle of pricing options to their customers. Bundle services become one marketing gimmick that enable a seller to offer multiple products with benefits discounted priced from the customers point of view.
2. Pricing Strategies: Bundling Services
Pricing is one marketing mix that determines the suitable offering to customers so that their products are considered affordable by customers without sacrificing the quality of products.
According to a pricing strategy, there are several critical steps in creating a winning pricing strategy; they are as following:
Defining the marketing strategy
Making the marketing mix decisions
Estimating the demand curve
Calculating costs
Understanding environmental factors
Setting price objectives and
Determine pricing policies (‘Pricing Strategy’, 2007).
Figure 1 Atlantic Computers Web SIte
3. Bundling Program for Atlantic Computers
Atlantic Computers (http://www.atlanticcomputers.com/) is an IT-related company that offers integrated services for their customers in selecting and implementing the simple to sophisticated network. In general, the company has one general group of services: internet services with strong and supporting sales and services.
Developing bundling program for a company that has multiple service or related service is much easier since the one product can be the complementary for others. However, in the case of Atlantic Computers the bundling program would be the selling of one main product with additional discount if the customers add additional features.
3.1. Internet Services
This main service of Atlantic Computer is the internet services in which the company sell not merely the hardware but also offer integrated services by offering several options and additional services to customers to accomplish the customers’ objectives in computer system. Another service included in this main product of Atlantic Computers is the customized built-in web site and a do-it yourself template that dedicated to experienced customers.
3.2. Sales and Services
This service from Atlantic Computer represent the company’s product in the provision of hardware and software solutions that dedicated for any level of users (experience and novice) including the dedicated server and dedicated email server.
3.3. Bundling Internet Services
In order to attract customer in buying the Atlantic Computers products and services, one key feature is to offer the internet services with additional services that enrich the customers’ needs. For example, if a single customer buys the web site design from Atlantic Computers for $1,000; they will have free web template. In addition, if the customers request for full services for only $2,000 they will have free one-stop-shopping that make the customer’s e-commerce site works such as the development of shopping cart features and BBS.
Reference:
Ferguson, Roger W. “Information Technology in Banking and Supervision.” Financial Services Conference. St. Louis University, St. Louis, Missouri. Retrieved March 3, 2009 from http://www.federalreserve.gov/boarddocs/speeches/2000/20001020.htm
Pricing Strategy. (2007). NetMBA. Retrieved March 1, 2009 from http://entrepreneurs.about.com/od/salesmarketing/a/pricingstrategy.htm
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
Essays
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admissions
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Reviews
Editing Support
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
Reviews
Revision Support
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.