Assignment 2: RA 2—Health Communication Campaign
You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.
For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following:
Compile all your module assignments for reference.
Design your health promotion campaign for your chosen public health issue.
Be sure to include the following as part of the campaign:
A separate executive summary in MS Word format. Download and review the executive summary template that you will use for this assignment.
A PowerPoint presentation that includes the following:
A title page
At least one slide each for the following major sections:
Preliminary analysis: Overall program goal
Outcome objectives: Behavioral, social, or organizational
Situation analysis and audience profile
Communication objectives
Communication strategies
Tactical plan: Messages, channels, materials, and activities
Evaluation plan
Notes for each slide section to provide detailed content and narrative
An attached list of examples and scholarly references
Write a 1–2-page executive summary in Word format. Use the following file naming convention: LastnameFirstInitial_M5_A2.doc.
Develop a 10–15-slide presentation in PowerPoint format. Use the following file naming convention: LastnameFirstInitial_M5_A2.ppt.
Apply APA standards to citation of sources.
By the due date assigned, deliver both documents to the Submissions Area.
Assignment 2 Grading Criteria
Assignment ComponentsProficientMaximum PointsCalculate the average payment period for 2011 and 2012.Campaign is professional and thorough. Campaign is likely to improve upon the public health issue addressed.60Include a separate executive summary in MS Word format.Executive Summary demonstrates comprehension of information and logical thinking, and has most of the correct conclusions.80
Develop a PowerPoint presentation that includes the following:
A title page.
At least one slide each for the following major sections:
Preliminary analysis: Overall program goal
Outcome objectives: Behavioral, social, or organizational
Situation analysis and audience profile
Communication objectives
Communication strategies
Tactical plan: Messages, channels, materials, and activities
Evaluation plan
Notes for each slide section to provide detailed content and narrative.
An attached list of examples and scholarly references.
Application demonstrates comprehension of information and aligns the features of the model to the organization in most instances.88Academic WritingOrganization
Write with clear organization, including introduction, thesis/main idea, transitions, and conclusion.Introduction has a clear opening, provides background information, and states the topic. The assignment (e.g., report, presentation) is organized around an arguable stated thesis or main idea. Transitions are appropriate and help the flow of ideas. Conclusion summarizes main argument and has a clear ending. Writing generally provides a consistent coherency among ideas.16Usage and Mechanics
Write using proper grammar, spelling, usage, and mechanics to provide smooth readability.
Writing follows conventions of spelling and grammar throughout. Writing skills are competent. Good command of language.
Bullet points and/or sentence structures are accurate. Capitalization, punctuation, and indentation reasonably well followed. Spelling errors are very few. All errors are infrequent and do not interfere with readability or comprehension.20APA Elements
Include proper attribution, paraphrasing, and quotations of all sources.Using APA format, accurately paraphrased, quoted, and cited throughout the presentation when appropriate or called for. Only a few minor errors present.20Audience and Communication
Write specifically to key audience, using terminology and tone appropriate for the audienceWriting is focused.
Tone is adequately formal in keeping with the audience.16Total:300
