Apple vs Samsung comparison

Is Apple better than Samsung?
Along with the rapid development of science and technology, electronic products has become a very important part of our life. And there are many electronic companies in the world such as Apple, Sony and Samsung. Apple and Samsung are two of the most famous electronic companies in the world.
They both produce abundant kinds of electronic products such as smartphones, tablets, and computers. So there are many comparisons of these two companies’ products.

Apple Inc.  Business Overview
In 2011, there is a lawsuit of Apple accused the Samsung that they damage their many patents in samrtphones and tablets fields (Jackson, 3).

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Also Apple’s complaint included specific federal claims for patent infringement, false designation of origin, unfair competition, and trademark infringement, as well as state-level claims for unfair competition.
Although Apple won the lawsuit, however after that the Samsung accused Apple as well. And these lawsuits are still continuous. These make people pay more attention of the comparison of the two companies. Many people want to know which one is the best electronic company in the world. To answer this question different people have different ideas.
Most people think Apple is better, however others prefer Samsung. And, following are researches about the two companies, they will tell people the reasons that why Apple is better. Apple Inc. is an multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers.
The company was founded on April 1, 1976, and incorporated on January 3, 1977. There are many kinds of products that it produce, however Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad.
Also, Case Study will describe why Apple Inc. is a very successful company.
Its software includes the OS X and iOS operating systems and the iTunes media browser ( Fisher , 3). Apple is the world’s third-largest mobile phone maker after Samsung and Nokia.
Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012 (Fisher, 5).
However, the company has received widespread criticism for its contractors’ labor practices, and for Apple’s own environmental and business practices (Musgrove, 35).All these things tell us that Apple is a successful company and it have a powerful strength.
This logo is the logo of the Apple Inc. The silvery white give a person with science and technology feeling. This is the meaning of the logo: the bite off the gap arouse the curiosity of people, doubt, want to know the taste of apple will personally have a taste (Niv N. P. ). According to Michael M. Scott the former president of Apple Inc. “it is the most expensive and creative logo ever designed. “( para, 5)
Samsung Company Overview
Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul.
It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean company. Samsung produces around a fifth of South Korea’s total exports and its revenues are larger than many countries’ GDP; in 2006, it would have been the world’s 35th-largest economy.
The company has a powerful influence on South Korea’s economic development, politics, media, and culture, and has been a major driving force behind the “Miracle on the Han River” (kelly, 56). Samsung is also a great company, it is the South Korea’s national industry.
And it is the pride of all the South Korea people. As well Samsung is a company has a long history, it was made up in 1938, and with the 75 years of development, it has became a world-class company.
Samsung also has many famous products, but the most well-known is the Galaxy series products, such as smartphones Galaxy s3 and tablets Galaxy note2.
This figure is the logo of Samsung company, it is a concise and clear design, and the sideling background expressed Samsung people’s positive and enterprising spirit (Niv N. P. ).

All the above show people the powerful of the Samsung company, it has the strength to compete with the Apple company. With the fast development of technology, a lot of new stuff appeared. These products become the most powerful things to prove the technology of their company.
Many experts do researches to compare these products of two companies because products can tell people the quality of each company clearly. In addition, all the products top class products from smartphones and tablets market. Such as iphone5 and galaxy s3. People compare every details of them and try find which one is better.
Through Chaffin’s research people can found that a lot of evidences that believe iphone5 is better. Firstly, iphone5 unveiled at 2012 September, at the first week, iPhone 5 sold millions. Even galaxy s3 sold 10 million units during 4 months, iphone5 just cost 7 days got the half number of galaxy s3 sold for four months( Chaffin, 1).
Then, he make some further analysis that start with design. The thick of iphone5 is 7. 6mm and galaxy3 is 8. 6 mm. iPhone 5 just makes the body as thin as possible, a full millimeter less than Samsung galaxy 3. ( Chaffin, 3). And apple has also try to make the phone feel a bit less severe in the hand.
Even there also had some slight issue happened on iphone5, because of a part of outer skin made by aluminum, the character is more easier be scratched. A lot of user feels a little angry about this.
Next, for the screen, obviously, galaxy 3’s is bigger. but Apple’s technology is higher. it makes the screen looks more clear. For power, just like before iPhone always use non-removable battery and galaxy use removable battery(Chaffin, 3). According to this research, they think iPhone5 is better than galaxy s3. From this, Apple is better than Samsung in Smartphone field.
When it comes to tablet market. According to Catanzariti the tablet expert ,”New pad have the best scream –‘retina’. The ‘retina’ screen is by far and away the best display on any mobile device we’ve come across. (page, 2) . People can see the texts on this screen more clearly and easily. Even Photos and videos look bright and vivid can have a better presentation. The iPad’s screen is so sharp that it constantly highlights the low quality of many images on the Internet ( Catanzariti, para3). By comparison, the Samsung Galaxy Note 10. 1 has a larger screen with a rather standard low resolution.
Whatever from the definition or the presentation of texts and pictures Samsung Galaxy Note less the than the new iPad. This means it won’t be able to display the same super crisp text as higher resolution screens. ( Catanzariti, para5). So most researchers prefer New iPad, and it can prove that Apple is better than Samsung in tablet field. In computer market, Apple is better , Apple’s computers such as Macbook is one of the top class computers in the world, and Samsung do not has any computer reach it. Young people prefer Apple’s computers because its fashion appearance design and they give them a sense of science and technology.
However, Samsung’s computer do not have these factors, just have a common appearance. Adult people prefer Apple’s computers because they have a perfect operating system, and it very helps for design and other professional works. In addition , Apple computers users are more than 3 times of Samsung’s users in the USA.
Costumer Satisfaction
Researchers also do many researches of satisfaction. According to J. D. POWER& ASSOCIATES 2012 U. S. TABLET SATISFACTION STUDY, apple tablets are tops in customer satisfaction. The study measured satisfaction using five factors on a combined 1,000 point among customer who used their tablet for less than 2 years.
The factors include such as performance, ease of operation, styling and design, features, and price. Apple’s tablet satisfaction is most high, achieving a score of 848 by considering well in performance, ease of operation, styling and design, and features. Amazon followed closely at 841, and Samsung came in third as got 827 rating. And below the industry average of 832 points, followed by Acer, Barnes &Noble, and HP. Gap between Samsung and Apple’s score of 21.
Although it is a low number, his is not a number to be ignored, because the users number of their tablets are very high. In comparison with the only Apple and Samsung, as this research, customer prefer Apple’s tablet more than Samsung’s tablet. Some people can say that this study alone, in this paper’s conclusion, cannot say Apple is better. However, the survey was based on experiences reported by 1,985 tablet owners in July 2012. (Calif, para 6)
Overall satisfaction was 857 among owners who watch three or more hours of video per week on their tablet, or 45 points more than people who don’t. Calif, para7) In addition, people who spend three or more hours seeing video are more likely to purchase another tablet from their current manufacturer in the future than are those who do not watch as much video content, the company said. The percentages are 90 percent and 81 percent, respectively.
The survey also found that tablet owners spend 7. 5 hours per week browsing the Internet, watching videos, listening to music and reading books on their device compared with 9. 6 hours per week on a personal computer for the same activities. As can see, tablet was used various functions and multiple perform by applications that use the master. Calif, para 8) When seen from a variety of used tablet, Can expect that the Apple tablet preference and other Apple’s products are also better than Samsung’s one.
As mentioned earlier in this paper, as well as that Apple can be seen to people to more go ahead and advanced technology, productivity than Samsung’s did. With the researches above, more people prefer Apple. However according to the Beer Jeff the author of [APPLE SMASHER “In the second quarter of 2012, Samsung shipped about 50 million smartphones, the most ever sipped in a single quarter by any vendor, according to market research firms Strategic Analytics and IDC Worldwide.
By contrast, in the latest quarter Apple sold 26 million iPhones and Research In Motion shipped just 7. 4 million Blackberries”. (Para 7) He also discusses about the consumer goods company Samsung, and also pay attention on the Samsung’s business strategies about how Samsung can selling more smartphones than the company Apple. Besides this article include what different between Samsung and Apple’s social media marketing, hardware and software. However, he just talk about the sales of only one year and only in the smartphone field.
When it comes to the whole electronic products market share, Apple takes more parts than Samsung. The user of Apple of electronic products is also more than the users of Samsung. In addition, after the Samsung lost the lawsuit, many Samsung users sold their phones, they wonder some functions of Samsung phones would not work.
Difference between Samsung and Apple
Therefore, competition continues to be positive, and the evolving technology in consumer products to better fit their own would pick that. (Carrier, 6) The two companies all have their advantages and shortcomings, they are better than each other in different fields, but with the comparison they have, the both becoming better. In conclusion, this paper shows the various aspects, the current technology in society the more advanced the opinion that Apple’s products have.Samsung indispensable to Apple is a good competitor, Of these two companies compete, consumers are able to access the more advanced technology. These positive competition exist Samsung and Apple, and the company has made efforts to better technology and customer service.
Works Cited

Catanzariti, Ross. “Tablet comparison: Apple new iPad vs. Samsung Galaxy Note 10. 1. ” Web. 10 August. 2012.
Chaffin, Bryan. Spec Comparison: Apple’s iPhone 5 vs. Samsung Galaxy S3: The Mac Observer. 15 Sep 2012.
Print. Calif, Apple, Amazon Tablets. Tops In User Satisfaction:TWICE: This Week in Consumer Electronics, 1 October. 2012.
Beer, Jeff. “Apple smasher”. 10/29/2012, Vol. 85 Issue 17, p54-57, 4p, 5 Color Photographs. Mlot, Stephanie. ” Galaxy S III Helps Samsung Widen Smartphone Lead Over Apple. ” Jul 2012, p1-1, 1p. –, “Apple Investor Relations “FAQ, Apple inc.
Retrieved March 2, 2007.
Kelly , Olsen . “Samsung chairman resigns over scandal”. Associated Press via Google News. Archived from the original. Retrieved June 4, 22. Jackson, White International Business Times. “Apple vs. Samsung-The Legal Battle”. 05 Oct. 2012
Fisher, Anne “America’s Most Admired Companies”. Fortune 157 (5): 65–67. March 17, 2008 Carrier, Michael A. “A Roadmap to the Smartphone Patent Wars and FRAND Licensing” (PDF). CPI Antitrust Chronicle (Social Science Electronic Publishing). Retrieved July 27, 2012.

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