Good morning/evening, my name Is Blair Holder, and I am a representative from Toto Communications. Before I begin my presentation, I would Like to welcome the CEO of Roger and Hill industries, Mr. Sadden Brown, and the Head of Marking and advertising, Mrs. Julie Walters. It is a pleasure to have you here for the presentation today. Recent marketing attempts to for this product have not been as effectively executed as they could be. Unfortunately, the sales statistics from your previous marketing campaigns have proven ineffective, only decreasing in demand over the past year.
With the experience in marketing and advertising of my team at Toto Communications, your sales will undoubtedly Increase and your product will be the best seller in this area of marketing. Following extensive market research, we here at Toto communication believe we have established the ideal target market for your product. Recent studies indicate that 78% of men who are interested in your product range between the ages of 20 and 25. Of this 78%, 80% are single, middle-class men looking for a suitable companion to accompany him.
With this information, the research team have come to he conclusion of advertising your product In ‘Next Luxury magazine. Next Luxury publications are designed to teach men how to improve their manner and live a better lifestyle. By presenting Perfume in Next Luxury magazine, the product will become Internationally recognizes, and capable of creating a trend-setting phenomenon for all middle-classed men. The advertisement created consists of three colors: black, red and white. Significant colors In an advertisement are essential for selling a product successfully.
For Perfume, color black represents power ? a quality all men thrive to possess, and yester – a trademark of fantasy which undeniably intrigues women. The color red represents passion and danger; two qualities which, when combined together, are undoubtedly irresistible towards women because of the contrast between romance and adventure. To complete the advertisements color palette, white font has been incorporated on the black background to ‘pop! ‘ off the page, and capture the viewer’s eye.
By using these three colors, buyers will commend you on the effective and simplistic understanding of what the product is, and how it can improve their lifestyle. The layout of an advertisement Is crucial when trying to sell any product successfully. Recent studies have shown a pattern forming from viewers when observing an advertisement; majority of the time they will look at the title at the top first, then their eyes scan across the top of the page to finish down to the right hand corner of the page.
Therefore, the layout for Perfume’s advertisement has been specifically designed to counter these factors. The product has been placed In the bottom right hand corner so that it will be the last thing the viewer will see and member about the advertisement. In the top left hand corner, where they will first read about the advertisement Is the cologne name. The title has been enhanced and bolted so It stands out more than anything else on the page; the title has been selected specifically as the color red to contrast with the black background and link with the significance of color discussed previously. Underneath the cologne title copy. As the reader’s eye wanders to the bottom right hand corner, it doesn’t matter which way they go, the image of Changing Datum will be inescapable. By using liberty appearance in advertising, majority of people will automatically buy the product due to the fact that, that celebrity wears the product. Changing Datum is an ideal model for your campaign as he represents power, talent, adventure, and romance – all qualities in which majority of women look for in a man.
It has been proven that advertisements using attractive males as their cover has gained more attraction to their product. Through the use of attention to detail in the layout, and incorporation of celebrities, Perfume will achieve superb recognition internationally ND raise sales statistics. The final ingredient in successfully creating an advertisement is language. The slogan “Be impossible to forget” is a command.
Commands work well in ads as gives the customer an instruction, and does not allow any hint of confusion or questioning towards the product. Similarly, the body copy poses a rhetorical question; “Want to be the one women want? ” Rhetorical questions are a clever way for advertisers to capture their audience in a web. Rhetoric’s don’t allow for an answer, because the answer is obvious. This forces the reader to become involved in the product and enquire more about its’ qualities.
By capturing the viewer through the use of advertisement techniques in writing, Perfume will be irresistible to read. Target market, color, layout, and language are Just three key ingredients which Toto Communications has thoroughly examined in order to make your product the best it can be. By using this advertisement and following these techniques, Perfume will be indestructible globally. On behalf of Toto Communications, I personally thank you for your time, and for considering our advertisement for your campaign.
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