Event Planing
1. (TCO E, G) There are many different ways to serve food at an event. How does a planner determine the appropriate service style for each meal at an event? Provide an example of a style of food service and tie it to an event. (Points : 35)
2. (TCO A, B) Outline and describe the food and beverage service that you would employ for a new upscale department store that wants a retail event with refreshments to draw in customers to tour its various departments. It is in a high end of town and the expectation of luxury and lavishness is high. The stores biggest concerns, however, are keeping costs down and making sure that the food and beverage service does not soil or cause damage to the merchandise. (Points : 35)
3. (TCO C. D) The dean of a large business school would like to encourage students to recycle. Graduation is coming up and there is a planned dinner to recognize scholarship winners and others receiving awards of distinction. As the planner of this annual dinner and graduation, you are charged with incorporating an awards program for “top recyclers.” Determine the criteria for the award, along with categories and selection process. Recommend what free stuff, i.e. gifts, mementos, logo merchandise can be ordered and given at the event. Explain the logistical requirements associated with giving out awards at a dinner and how they can be incorporated into the overall event plan and budget. (Points : 40)
4. (TCO G) Outline and describe five trips, tours, mini events, sports activities, or other excursion activities that would be appropriate to go along with a planned event. The planned event is a swim from Alcatraz to downtown San Francisco. There will be over 500 people attending, most of whom bring their entire families along, recognizing an opportunity to combine this swim of a lifetime with a way to see this part of the country. The swim occurs over Memorial Day weekend and all of the participants are staying at The Fairmont Hotel. How will you promote or advertise these excursions? At the swim, how will you remind and encourage participation? (Points : 40)
