The introduction, Section 1 , is followed by the Method section which describes how the research was conducted. The results of the research are presented in sections, Results and Discussion. The Conclusion is a summary of the results which were found. 1. 2. -aground about Fair-wood- Firewood pursuing a “customer first, people-oriented” concept, listen carefully to the needs of customers, close to the diet trend in product innovation and continuous improvement, committed to providing quality and price of popular foods. With the intention of service and convenience stores, o provide customers happy dining experience.
To enhance the brand image and competitiveness, Firewood in November 2003 costing HOOK $ 15 million were 360 0 reforms big action, creating a new brand image, including the replacement of the trademark, as well as innovative operations, restructuring and upgrading in-store men us environment. Famous designer Mr.. Chin Yoking more Firewood design a “leap into the sky humanoid doll” as the new brand logo, feeling energetic, highly motivated, so that customers feel young Firewood vitality, innovation and fun image. In addition, Firewood invited two internationally renowned interior designer Mr..
Liana Chitin and Mr.. Moratoria Christine pass hand in hand surgeon for Fair-wood’s branch redesign, renovation and every three years thereafter to inject new elements. Firewood is Hong Gong’s first fast food chain stores invite professional composers creative background music, but the first implementation of a “comprehensive smoking” policy, entered into a new standard for the fast food industry in the branch. Firewood has always been “customer first”, has introduced innovative products, quality ingredients carefully selected to enhance food quality.
Ace mix more than 30 kinds of products, including spices, “A living curry”, a record level Of rich and unique taste; taste tomato sauce and use provoke high gluten pasta boiled “Extra Virgin Olive Oil Pasta Series,” and “baked pig Grilled rice “and” corn Roil meal. ” Other innovations include “point not even drop MS” series, “grilled thick-cut black dolphin”, Japanese Ramee, etc. , to creativity is committed to meet the needs of customers. Services, Firewood pioneered the “personal service” so there is a need of the customer to enjoy room service.
In addition, also implemented in all outlets “Accessibility Services”, adding removable seats and ramps, provided on behalf of other intimate meal and room service. For the practice of “people-oriented” concept, the Group in addition to continue to recruit outstanding talents, nurture a caring culture, offers a number of benefits for existing employees, such as children’s education fund, the purpose is to build a happy team, and create a fun dining experience, the “eat too Happy “mission to bring customers. Contribute to the community has always been one big happy corporate focus.
Therefore, launched the “S 4 happy meal” campaign to benefit the needy, also held “Merry Fun Day” and “Charity Christmas party” to increase communication with community residents, promote social harmony and the spirit of helping each other, practice “Fresh happy, wonderful in” corporate mission. With “people” oriented We attach importance to communication between employees, care for each and every employee the ability to obtain satisfaction on the job, Establish continuous learning and improvement culture, providing a growing and learning space for every employee.
Food was happy to be wonderful. ” We are committed to creating fun dynamic work environment, with the establishment of “happy team”, the introduction of flexible working hours, to encourage employees to strike a balance in work and life, Our caring staff, payment of a special holiday gift, but also actively organize various recreational activities, such as: Merry giant sound, autumn barbecue, quarterly dinners, birthday parties, etc. From the establishment of happy team spirit and strengthen the sense of belonging to employees of the company. The opportunity to focus on individual play We passed a fair assessment, encourage employees to continue to learn and develop their potential and self-enhancement and, For outstanding employee reward and promotion opportunities, the fastest available 1. 5 years promoted from junior positions to store management.
Improve job training We offer a complete range of diverse classroom and professional skills training, Encourage employees to lifelong learning, constantly absorbing new knowledge and enhance their professional skills, their talents, through continuous improvement and learning, get more rapid growth and rumination, For employees to make clear promotion ladder, clear and viable career development prospects.
The award-winning Firewood received the following recognition and certainly in talent development and staff training: ERP “Manpower Development Scheme” Excellent Employer Award Distinguished Family-Friendly Employers “Caring” International Day of the 18 districts caring employer Training spirit – “Fresh happy, live a wonderful, Firewood” Training of personnel is the most important one Firewood ring, “continuous learning, development and self-enhancement potential and” is the goal of our velveteen team.
To this end, the Group is committed to organizing in service training program for potential employees to provide diversified learning opportunities to equip individuals can play an unlimited potential. To help employees meet the challenges ahead, we have designed different job training, aspiring to broaden their horizons and enhance the confidence of employees to participate in order to absorb the required knowledge, Prepare for future promotion.
Promotion ladder We through various training courses to provide advancement opportunities or staff to learn more about food production, customer service, expertise in- store health management, improve management capabilities. Promotion ladder courses ; 360 c comprehensive management course ; youth Management Course ; shop management training Skills upgrading training ; sales skills ; meal catering English response to training SF posts ; job skills certification To explore the potential of staff and the development of personal self- director.
Every year we held: ; internal competition: [trials] most tip of the ring, some fighting Chefs ; provide scholarships to potential employees omelet management capabilities outside the course of professional organizations Value-added training To have caused to enhance the professional skills of the staff arrangements involved in cognitive Professional Certificate courses, including: ; catering computer unit certificate courses ; minority employees Cantonese training courses ; Health Manager ; Diploma in Business Management 2.
Why we choose this company? We chose this business because it’s a well-known catering enterprises, of which a fast food store location is adjacent to our school sites, when we were n the field to collect data, can more convenient, and easy to collect detailed and the accuracy Of the data, so finally be able to successfully complete the report. 2. 1. Aim Firewood aims to establish a “happy team” so happy, happy employees will bring customers and dedication to bring customers a pleasant dining experience.
Group and staff work closely together, with the practice of “eating too happy ; be wonderful” corporate mission. 2. 2. Operating guideline The management advocates balance between work and life, the introduction f flexible working hours, while employees hold different types of activities to strengthen employees’ sense of belonging to the Group. Group offers comprehensive in-service training programs for staff to enhance their professional skills and further develop their talents.
The Group also provides a lot of opportunities for promotion and attractive incentives to reward performance excellence. 2. 3. Pros & Cons Firewood is a large chain of fast food restaurants. Pros are with “people” oriented, “eating too happy to be wonderful,” focuses on individual play opportunity and improve job training. T need to improve the way people with disabilities to buy fast food, they can not require the help of other people can buy the fast food. The Fast Food Shop of the environment and facilities, can to facilitate disabled access.
The Fast food shop of the equipment, so that they can easily enjoy better food in the shop. They really provide to a fast food shop accessible services. 3. Suggestion Human resources are one of the Group’s core assets. Labor shortage is one of the main challenges that the industry is currently facing and it is increasingly difficult to recruit experienced staff. To tackle this issue, Firewood has to step up efforts to attract talented workers by offering comprehensive staff development programs. 4. Method 4. Secondary source Some internet resources from Google together with data from recent reports from Government of Hong Kong were used as references. Online information was found with the most common Google tools. Their opinions and support provided valuable data for this report. There are 4 articles cited in the report. The 4 articles were useful to make the report easy to understand. It contains the questionnaire. Elect the internet search to finish my questionnaire. 4. 2 Primary sources 5. 2. 1 Subjects 20 local Hong Kong people were selected to answer the questionnaires.
The respondents were aged from 20-50. No young children were interviewed, because most of them depend on their parents. Most are student in ours class Holmes Institute University. 4. 2. 2 Questionnaire The development of the questionnaire was multistage process in which a general theme was first given to each group. Each group brainstormed the theme to find a suitable subtitle for each member. Then, a first draft of the questionnaire was developed with some basic information. The basic information was found the internet.
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