Week 1: Video Analysis

Using the company you select for your Course Project, write a one-page summary that briefly outlines your marketing goals, your strategic plans, and your tactical plans for market penetration.
Goals and PlansDescriptionMarketing Goals Driven by corporate goals, these establish strategic initiatives.Strategic PlansThese plans involve a long-term view, broadly defining the marketing mix and appropriate marketing activities that support your marketing goals.Tactical Plans These plans are a short-term, detailed implementation of initiatives that support your strategic plans.
Please follow APA 6th edition guidelines and submit your assignment as a Microsoft Word document.

1 Page 
Course: International Marketing assignment under week 1 tab 

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