In this Assignment your task is to conduct a thorough examination of the induced destination image of one of two predetermined tourism destinations – City of Adelaide or Mount Gambier. Once you have completed this task, you will then need to make an assessment whether the overall induced image of your selected destination reflects the complexity of the place, and addresses the four experiential realms, as discussed by Pine and Gilmore (1998). Hence, your paper will be structured into two distinctive parts Part 1 – Destination image a. Analysis of the induced destination image – what specific aspects of the destinations are portrayed in the images of the destination produced by the tourism industry?* For example, are they features of the natural environment (e.g. beachers, forests, parks, etc), the built environment (urban landmarks, cityscapes, heritage buildings, roads etc.), social life (related to the local community, including specific activities and events that are unique to that place (festivals), and so on. You should also consider the role of hospitality (hotels, bars, pubs, cafes and restaurants) in the destination image and to what extent they are important in the overall image. b. Target markets – a brief outline of the specific segment markets that the produced image aims to entice. Use the segmentation method (from topic 2) to identify specific types of tourists that are being targeted by the destination image described under point ‘a’. c. Image-product match – based on the analysis of the destination image (point ‘a’), you will also need to make an informed assessment whether the produced image reflects the reality of the destination. For example, in order to attract tourists, the produced by the tourism industry destination image may distort and misrepresent the place. Some features of the destination (e.g. attractions, infrastructure or even atmosphere) may be overestimated, while other, negative or undesirable aspects, are completely absent. Identify any gaps and discuss them in this section. Part 2 – New marketing strategy Based on Part 1, and to reflect the principles of the experience economy, the Part 2 will propose changes to the destination product, image and marketing communication. Hence, this part of the assessment, should include address the following sections: a. Experience-based products – outline of key changes to the destination that are needed to make the place more aligned with of the actual destination product (see point ‘c’ in Part A) and to incorporate the four experiential realms developed by Pine and Gilmore (1998). For example, you could consider using a previously unacknowledged aspect of the destination as a new tourism attraction, and/or enhance the servicescape of the place to create all four experiential realms. b. New destination image – a portrayal of the new destination image that will be developed and which will address any changes in the destination product (see previous point). You should supplement your description of the new destination image with relevant photos that would help to illustrate it to the reader (the images from the Padlets or other sources can be used but should be appropriately referenced) c. Marketing communication strategy – an outline of a strategy that will be used to communicate the new destination image to the identified target markets. As you write this section, you should keep in mind the new product, the destination image and the specific target markets for your chosen destination. The report should start from an introduction section providing a background information about the chosen destination, and should end with brief conclusion summarising the most important points of the report. No abstract/executive summary is required in the report.