Part A. How important has cash generation been for your current company or a prior employer? How is cash generation different from the concept of profit and loss (P&L) in accounting? Provide an example of how a company manages cash flow. 300 words + 2 references
Part B. Review the materials in the link below. Based on the materials presented in this link, discuss why financial analysis is important in the overall understanding of the financial performance of a firm. Be specific and give examples based on your experience or research. 150 words + 1 reference
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Q2. What are the key factors for competitive success and why? 200 words + 1 reference.