Pizza Pricing Strategy

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Week 3 Lecture
Chapter 5 of the course text, Principles of Marketing

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This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process, and then answer a few related questions. So let’s dig in!
Instructions are attached

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