Consumer behavior building marketing strategy 13th edition
By David l mothersbaugh
Del I Hawkins
Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on the organization you pick’s marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy. Address the following:
How did this organization figure out what its target market wanted?
How was the organization’s marketing strategy (e.g., product, price, distribution, promotion, service) impacted by consumer behavior?
Format your paper consistent with APA guidelines. That includes having references. Please note that all papers and presentations in this class will require references.