Question
CheckPoint
Customer Relationship Management
Reviewthe descriptions of customer relationship management (CRM) characteristics found in Appendix D.
CompleteAppendix D by identifying activities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers.
Post your complete Appendix D as an attachment.
Day 4
25
Individual
Target Market Strategy Presentation
Resource: Ch. 7 in Marketing: Real People, Real Choices
Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:
· Consumer demographics
· Consumer psychographics
· Consumer behaviors
· A segment profile
Includedetailed speaker notes and an APA-formatted reference slide with your presentation.
Postyour Microsoft® PowerPoint® presentation as an attachment.