MKT -2

 End of chapter 2, Page 61, Case 2.1: Island Shades

Answer questions 1-3 below directly into Canvas.

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1. Analyze Terry’s goal and plan based on the concept you learned in this chapter. Are there additional key performance areas that Terry could identify for action? Is her goal realistic? Why or why not?

2. Do you agree with Terry’s view that Island Shades will be successful? Why or why not?

3. Would you recommend any changes or modifications to her goal or plan? Discuss. 

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