Imagine that you are planning to sell a new product or service, such as a new energy drink, a cleaning service, vitamin water for dogs and cats, or anything you see market potential for. The product or service can either be new, or it can be something that is already on the market and sold under a new brand and a clear competitive advantage. You will submit a report comprising of the explanation of the product or service, the business mission, your competitive advantage, your market strategy, and your target segment. Then you will proceed to explain the marketing mix and how you will promote your product or service in detail.
A good marketing plan also includes a five-year financial projection of expected revenues, costs, and profits. Please try to estimate these numbers as good as you can (for an extra credit). Try to assign promotional costs, for example for flyers, internet advertising, sales promotions, or direct marketing (whatever you use).
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