MARKETING HEALTHCARE PRESPECTIVE UNIT 4 (5 pages)

  5 PAGES

Briefly describe the organization and a minimum of 3 services that it provides.
Discuss what type of needs assessment the organization should perform to determine the needs of the stakeholders.
Describe the target audience assessment.
Describe 3–4 approaches to communicating and marketing to this group, specific to the type of services provided. This could be building relationships with referrals, outreach, education, advertising, public relations, and so on.
Provide an analysis of the competition.
Write a short conclusion that ties it all together.

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Title page: Remember the running head. The title should be in all capitals.
Length: 5 pages minimum
Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.
Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 5 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page

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