After reading the case “Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza” by Gringarten & Fernández-Calienes, pages 69-79, write a case study using the Case Analysis Outline attached below.
Case Analyses Outline Template.docx download
The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
No references required.
Complete and submit the assignment by 11:59 PM ET on Sunday.
Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.