Technical requirements: Maximum length: 11 pages cover to cover, 11 Font Arial, 1.5 spacing. Use the default MS Word page margin of 2.54 cm (1”) all round. Kindly note that assessors will review only the first 12 pages. Use the Harvard Referencing Method. Consider the case study Launching innocent into the growing fruit smoothie market on pages 443 – 450 of Trott (2012), 5th edition and then answer all three (3) questions that follow: QUESTION 1 (45 MARKS) Using your prescribed material, additional scholarly sources and the above case study, define, explain, contrast and give examples of the following concepts in the area of Innovation: 1.1 Disruptive and sustaining technologies (15) 1.2 Open- and closed innovation practices (15) 1.3 New product development and the repositioning of an existing product. (15) Discuss for each of 1.1, 1.2, and 1.3 which is applicable in the above case study. Justify all claims you make. QUESTION 2 (35 MARKS) Discuss how organisational knowledge may be managed by the fruit smoothie market to enable innovation as a strategic tool. As usual, state all your definitions clearly and justify all claims you make. QUESTION 3 (20 MARKS) Use the CIM (Cyclic Innovation Model) in Figure 1.9, page 30 in Trott (2012) to illustrate innocent’s innovation process. Justify all claims s there is a case study that i need to attach, in case you guys cant get it online from the book, INNOVATION MANAGEMENT by Paul Trott