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Based on your faculty member’s feedback on Part 1, review Part 2 of Plan Template.  Make sure you provide an analysis of each area on the slides and proceed with the following topics.
11. Overall message design strategy of the new annual plan.
12. Message content
13. Message structure
14. Message format/executional format
15. Media channels (most likely will need a combination of personal and non-personal and traditional and non-traditional communication channels)
16. Message source
17. Feedback metrics associated with marketing communications objectives in part 1

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