Global business operations


Structure the portfolio in accordance with.. (General electric .. transportation sector in Nigeria) 2. Strategies for global businesses a. Strategic analysis b. Strategic development 3. Stakeholders in the international business 4. Cross-cultural management and leadership a. Country or regional cultural comparisons b. Managing the cross-cultural organisation 5. International trade and investment a. International trade b. Foreign Direct Investment (FDI) 6. International marketing a. Market intelligence and market analysis b. Market segmentation c. Managing the marketing mix (4Ps) 7. Global business operations a. The value chain b. The supply chain c. Managing quality 8. Technology and the international business For each section carry out in-depth research about the company and country (or region) that you have selected. In the end, you will need to carry out an evaluation of the company’s strategy and market position.

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