Discussion: SWOT Analysis of Starbucks

Download and review the latest available SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of Starbucks from one of the databases at the Steelman Library (video: Using Steelman Library for Business Research) . Using the SWOT analysis as a source, along with any additional research you might conduct, discuss the following:
What actions should Starbucks take to remain competitive against its market rivals? 

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