Discussion

Use book Consumer behavior building marketing strategy 13th edition
By David l mothersbaugh
Del I Hawkins 

Understanding the mind of the consumer is important when developing a marketing strategy. Why is it important to understand how attitudes are formed and changed through motivation and emotion? Give a specific example (pick an actual ad or product) of how a specific company, in its marketing, used their understanding of attitudes to help when they created a marketing strategy? 

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