1. Define aggregation platform and provide an example.
2. Explain the social marketing process. ( 5 steps – fan acquisition, engagement , amplifications , community, brand strength (sales) )
3. What is bitcoin and what are alternative coins?
4. Define at least 3 Potential Benefits and Challenges of B2B E-Commerce
Formalities:
· Wordcount:1500 Words
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.