Developing a Customer Strategy

Utilizing your product for this discussion, you will begin formulating thoughts around the development of a customer strategy.
Discuss some examples of how companies offer products or services that add value (example: car dealerships offer prepaid oil changes). You can use the product (goods or service) you selected in the Module 1 Assignment.

Why is it important for companies to differentiate their products?
Why do customers feel that they “deserve” something more than what is being offered?
Give some examples of how companies attempt to turn a potential one-time customer sale into repeat business.

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