Instructions for Key Question(s) discussion
Review the rubric to make sure you understand the criteria for earning your grade.
Consider how your contributions to this discussion will demonstrate critical thinking. This Critical Thinking Skills website can help you with this and future Key Question discussions.
Read and review the content resources.
Your posts must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. Credible sources are generally scholarly and peer-reviewed. Research through IWU’s Off Campus Library Resources (OCLS) is strongly recommended.
Write an initial response to the following key question(s) or prompt(s):
How does the Consumer Behavior Model help inform your knowledge of marketing?
APA 7th edition 200 to 250 words
Post your initial response as a new thread in the Key Question discussion topic by Day 5.