Introduction It is the desire of every marketer to see to it that the products one is dealing in or marketing are able to move as...

Product Development is vital for a business’s survival. Yet it must also be balanced with product selling. Finding the right balance is the prime goal in...

You may wish to choose a business you already have knowledge of from trips or your part-time employer. For a product of your choice: 1. Clearly...

INTRODUCTION The world is a competitive battlefield for businesses, where every day new players enter with vigor and the existing ones tighten their grip on the...

Introduction UK Regulatory company Ofcom (2011) state that, “Product placement is when a company pays a TV channel or a programme-maker to include its products or...

The media industries have a suggestive and coercive power on society, embodied within the artifacts, images, and brands we consume. As these industries diversify, so do...

The portable oxygen cylinders are filled with liquefied oxygen. Mostly used for medical purposes or in areas with scarce or no oxygen like underwater or at...

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  With price-simplifying, price is the strategy. Everything else is tactics — the...

In the 21st century design has become an individual language, which allows to make a choice in the world of unlimited opportunities as a universal device....

Love what you’re doing when you’re selling a product. The popular image of a salesperson as someone willing to “sell at all costs” is not the...