In capitalistic system, consumers have the complete freedom regarding their consumption. Consumers are at full liberty to buy whatever products and services they choose and are...

Analyzing the impact of product placement on consumer culture. Product placements are one of the advertising campaigns. The purpose of advertising is to inform and to...

Consumer Buying Behaviour Introduction: Consumer buying behavior is the study of human responses to products or services and the marketing of products/services. The study of consumer...

The world is at an inflection point where the way businesses interact with consumers, understand their user behavior, and create customer stickiness are seeing a 360° change. Among...

ABSTRACT Children are important in the family, they make a family complete and they influence a number of decisions made in the family. Children have occupied...

Chapter 1 Introduction This chapter focus the research by explaining the various parts of the topic. It also clears the various reasons and the motivation to...

Startups today have changed the way we look at the world. Where once the idea of being successful or having a good fortune meant counting all...

MASTER OF BUSINESS ADMINISTRATION  – Introduction Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity...

Neuromarketing helps many companies and academics to understand how the neurons in our brains behave in such a way that stimulates and influences our desire to...

The Indian Supreme Court has ruled that doctors can be sued for medical negligence in consumer courts set up under India’s consumer protection act of 1986....