In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials...

Whenever a company undertakes an advertising project, caution should be taken to avoid botched advertisement campaigns. Proper decisions can only be made if the company has...

Air India’s Maharaja which came into existence in the year 1946 and the Amul girl in 1967 are the mascots which captured the hearts of one...

In advertising writing, mark reliability was characterized as how much buyers create enthusiastic connection to a brand through their sense of duty regarding rehash buys of...

Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy...

Evaluating Advertising Campaigns It is through the process of review and evaluation that an organization has the opportunity to learn and develop. In turn, this enables...

1. “The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. 2. The business of...

What is internet ad? Internet advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine...

Advertising Images of Elderly The attitudes younger generations have of the elderly and the relationships they share, as well as perceptions older people have of themselves,...

In the Levis campaign that was started in 1984 and lasted till 1990, the main objective for Levis was to increase the sales of their jeans....