Case Study
Digital Media – Impact on Society
The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.
In this assignment, you will locate and read a case study of your choice, and then write a brief analysis detailing how the use of digital media was used to communicate information to achieve a specific goal. Each student is to find an article relating to Digital Media – Impact on Society and then provide an analysis of the article or case.
| Criteria |
Formatting Requirements
Project must follow APA guidelines throughout.
- Double-spaced
- 1 inch Margins
- 12 point professional font
- Headers including project title and page number.
- Use tables, graphs, images, etc. of appropriate size that are relevant to the information to enhance your paper.
Content Requirements
- Minimum of 1500 words
- Excluding cover and bibliographical pages
- Title Page including (must be APA formatted)
- Project Name
- Title of case/article/scenario
Case Study Requirements: The contents must be supported by research (in-text citations). The body of your report must clearly contain headings with the following titles:
- Introduction and Synopsis of Article / Case
- Goal of Organization or Individual
- Strategy Employed to Accomplish Goal
- Measurable Success Factors
- Conclusion and Analysis of End Result Of Initiative
Bibliographical Page – must be properly APA formatted
Include and cite at least 4 professional sources
(at least two sources must be peer-reviewed Journal articles or scholarly sources). Clarification 1: Do not use Wikipedia or Web sites that have undated postings with no authors.
