Branding

 As you read in the articles for Chapter 11, several brands are replacing their brand mascots.  In 2021, the well-known Aunt Jemima brand transitioned into Pearl Milling Company.  Do you think the new name was well-chosen?  Why or why not (be sure to use chapter concepts)?  Using the concepts in the chapter, what recommendations do you have to make this transition a successful one?  Finally, identify one brand mascot (not named in the articles) that you feel is due for replacement; be sure to state why and any recommendations you have for a new one. 

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