As you read in the articles for Chapter 11, several brands are replacing their brand mascots. In 2021, the well-known Aunt Jemima brand transitioned into Pearl Milling Company. Do you think the new name was well-chosen? Why or why not (be sure to use chapter concepts)? Using the concepts in the chapter, what recommendations do you have to make this transition a successful one? Finally, identify one brand mascot (not named in the articles) that you feel is due for replacement; be sure to state why and any recommendations you have for a new one.