Define Authentic Leadership as a tool within leadership development. What are the advantages and disadvantages, and why would leadership development benefit from further insights into Authentic leadership? Please include: Bill George (2003), from Authentic Leadership, San Francisco, CA, Jossey Bass, p12): • Authentic Leaders genuinely desire to serve others through their leadership. They are more interested in empowering the people they lead to make a difference than they are in power, money or prestige for themselves. They lead with purpose, meaning, and values. They build enduring relationships with them. Others follow them because they know where they stand. They are consistent and well disciplined. There is a further definition offered within this same Handbook by George, B., Sims P., McLean A. N., Mayer D., (2007), Discovering your authentic leadership, Harvard Business Review, February p129-38. • Authentic Leaders are motivated by life experience, deep personal values and convictions, winning respect and trust by encouraging diverse viewpoints and not by simply copying the words or actions of another. This is what makes it authentic. – Justify preference for AL over other leadership theories – Highlight that AL is a component of leadership development theory