(Product/service is: GrubHub)
-provide Turnitin report
Questions 1-5
MMIP – Services, Pricing and Distribution Questions (Chapters 14–18)
Q1. Describe the support services needed by buyers of the product/service (Grubhub). Describe the support services offered by the firm’s main competitor. How are they different? (Ch. 14)
Q2. Describe post-sale service arrangements the firm does or should provide. How does the firm’s repair/service(Grubhub) efforts impact customer satisfaction? (Ch.14)
Q3. Discuss the firm’s new product screening process. Discuss possible sources
of new product ideas. (Ch. 15)
Q4. Discuss the firm’s pricing method or methods. Explain the price adaptations (discounts, promotions, etc.) the firm should use(Grubhub). (Ch. 16)
Q5. Discuss the firm’s distribution strategy. Explain the channels used to distribute the product(Grubhub). (Ch. 17)
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN:9780133856460.
Requirements:
Each project installment must include a title page that has the name of the project topic and the specific questions being addressed, be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
-Atleast 1 biblical verse