There are many pricing assistance apps for the online markeplaces in the country but their are hardly any app for assisting the consumers about the prices and offers being offered by the offline vendors.
Sensing the gap out of his own experience of paying a food bill through credit card in a restaurant, Mumbai-based Hemanth Meka Rao decided to launch an app, called NearU to help consumer track the right offers across different categories along with offering an online platfrom for the retailers to captivate the consumers while saving their heavy spent on traditional marketing channels like flyers, hoardings, print, radio, TV ads, mailers and smss. Breifing about the venture Hemant Rao, Founder and CEO, NearU Mobile Pvt Ltd. spoke to Entrepreneur.com.
What inspired you to launch location-based mobile app for discovery and deals?
NearU started with the idea of solving a customer’s need and a merchant’s pain. If we are able to continue solving that, it doesn’t matter if we run it or someone else, as long as the purpose it was built for is served.